SEO has become an integral aspect of online commerce. At the same time, the mobile phone has become a crucial part of online transactions. With these two factors, many operations must be done as quickly and as efficiently as possible. This is why the release of over 100 new emoji with the iOS 14 will be of great significance to SEO.
The latest release includes new emoji and memoji, including recent variations to skin tones. How will these new inclusions benefit SEO and SEO tracking?
SEO is about customizing content for users who need it. Internet users are increasingly using emoji to express their reactions towards content that they find online. The kind of emoji used by site visitors will tell search engines their preferences. For instance, people who use many animal and plant reactions are likely to be concerned about nature and the environment.
The wider variety of emojis will help SEO trackers such as Wincher assess how certain practices are performing. This is because the reactions will be more specific and much easier to understand. Many keyboards today allow the use of emoji, and there is a possibility that they may be used as part of search terms in the near future. As a market leader, Apple is clearly making good strides in making this a reality.